Fundació del Disseny launches the editorial project «Escenas del diseño valenciano»

• The book aims to represent the historical, qualitative and innovative value of Valencian design. Through stories and anecdotes, it highlights consecrated names and projects to current figures who have transcended our borders.
• Written by Eugenio Viñas and Lidia Caro and designed by Iban Ramón, the publication reveals the stories of the Valencians behind artists like Rosalía, historical brands like Lois or milestones such as the Seville Expo of ’92, among others.
• The presentation will take place on May 3 at the Fira del Llibre de València.

The Design Foundation of the Valencian Community presents «Escenas del diseño valenciano», a book that, through various stories in which the focus is on “the part for the whole”, a broad and general idea can be formed of the agents, professionals, spaces, objects and various concepts that make Valencia a benchmark in this creative sector.

In 14 chapters, the book covers the lesser-known anecdotes of a selection of figures, objects and landmarks: Renau, the three Valencian creatives behind the designs of the singer Rosalía, Gulliver Park, the designer duo Gallén-Figuerola, the architect of the image of the ACTV nightclub, ceramics as a discipline, the presence of Valencian design at the Seville Expo, the Lois brand, the scenery of successful series such as La casa de Papel, the figure of the fan, the La Literatura bookshelf, Guastavino or the universe of Rubio notebooks. The Valencia City Council has collaborated in the project.

The presentation of the book will take place on May 3 within the framework of the Fira del Libre de València, in room 2 of the Museu de Ciències Naturals del Jardí de Vivers, at 6 p.m. Participating in the event will be Vicent Martínez, president of the Fundació del Disseny, Eugenio Viñas, co-author of the book, Iban Ramón, designer, and the creatives Ausiàs Pérez and Pepa Salazar, protagonists of the chapter La Rosalía valenciana.